The sheer volume of data was overwhelming Bosch’s existing architecture and disconnected relational databases hampered product releases and potential up-sells. Dozens of relational databases couldn’t scale with the 50,000+ products in their power tools catalog that continued to grow with more than 100 more tools released each year. The team knew they were leaving potential sales on the table as customers had no visibility into how the products were related and what tools should be purchased together. By organizing their content library within a knowledge graph, the recommendation engine promotes similar products, optimizes sales, and increases customer satisfaction. Complete with decades of information on the product catalog, the optimal usage of the tools, associated products and user manuals, Bosch turned their connected data into a competitive advantage in the online marketplace.