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Color system
Our colors express energy and passion, while balanced usage reflects expertise. They establish a mood for our brand and are essential for building long-term brand equity.
Proportion
Using color in the correct proportions helps drive consistency and builds recognition for our brand. Our primary colors are white, black and Vibrant Green. Vibrant Green is always in our layouts as is white and/or black, the amount of each can dial up or down.
Always
Often
Sometimes
Primary palette
Black, white, and green are the foundational colors of our brand. Together, they create a bold stage for our vibrant secondary colors.
-
Vibrant Green
- HEX
- 9e+271
- RGB
- 144.226.112
- CMYK
- 44.0.74.0
- Pantone
- 375 C
-
Paper
- HEX
- FFFFFF
- RGB
- 255.255.255
- CMYK
- 0.0.0.0
- Pantone
- None
-
Deep Charcoal
- HEX
- 142127
- RGB
- 20.33.39
- CMYK
- 83.68.60.71
- Pantone
- Black 6 C
Secondary palette
Our secondary colors add energy and personality to our illustrations, icons, and infographics. Select from this palette and then choose a color from the tertiary palette if needed.
-
Blue
- HEX
- 5CA5E4
- RGB
- 92.165.228
- CMYK
- 60.25.0.0
- Pantone
- 284 C
-
Red
- HEX
- E8723A
- RGB
- 232.114.58
- CMYK
- 0.51.78.14
- Pantone
- 7578 C
-
Grey
- HEX
- C7D5D9
- RGB
- 199.213.217
- CMYK
- 21.9.11.0
- Pantone
- 5455 C or 538 C
Tertiary palette
Our tertiary palette is optimized to provide an array of neutral colors that allow our primary and secondary palettes to shine.
-
Tangerine
- HEX
- FFEE24
- RGB
- 255.238.36
- CMYK
- 0.7.86.0
- Pantone
- 102 C
-
Slate
- HEX
- C8C8C8
- RGB
- 200.200.200
- CMYK
- 0.0.0.22
- Pantone
- Cool Gray 4 C
-
Concrete
- HEX
- E9E9E9
- RGB
- 233.233.233
- CMYK
- 0.0.0.9
- Pantone
- Cool Gray 1 C
Need brand support?
If you have a question, email us at marketing@stardog.com