Logo

Our logo is fresh and approachable. We have multiple versions to account for light and dark backgrounds.

In writing: Our logo is spelled out as Stardog.

Our icon

Our icon is clearly legible in both digital and physical spaces. It is used in most cases to build brand recognition.

The Stardog app icon on an iOS home screen

Color

Our logo has version optimized for positive and negative backgrounds. Each version preserves the positive and negative space within the dog icon, ensuring the icon reads correctly

Primary & Secondary Logo

Our horizontal logo is our primary brand mark and is what we use in most instances. Our secondary mark is optimized for aspect ratios not conducive to a horizontal mark. Our icon should be used on branded instances where the wordmark or name of the brand sit in close proximity.

Primary

Stardog primary horizontal logo

Secondary

Stardog secondary stacked logo

Icon

Stardog dog icon

Clearspace + Minimum size

Clear space allows our logo to make a statement, preventing it from getting crowded by images, text, or other graphics which can lessen its impact.

Primary

Primary logo clearspace diagram — clear space equal to 50% of the mark height on all sides, with a minimum width of 40px

Secondary

Secondary logo clearspace diagram — clear space equal to 50% of the mark height on all sides, with a minimum width of 75px

Need brand support?

If you have a question, email us at marketing@stardog.com