Looking up at the curved glass-and-steel roof of a transit hall

Photography

Photography adds a human touch to our brand. While we’re rooted in technology, it’s strengthened and honed by the humans who crafted it.

Style

Our photography tells the story of the people and industries we serve. It allows us to showcase our product in the myriad of ways it’s used and show the benefits it affords both people and industries.

We aim to capture a wide variety of subjects and industries, from the ones people know to the more unconventional. To that end, our images are composed and employ dynamic framing. Our photography also seeks to add color and vibrancy to layouts and graphic elements.

  • A man in a striped shirt smiling at his desk while wearing earbuds

    People

  • Close crop of a person typing on a laptop beside a stack of books

    Product

  • A passenger jet parked at a stand with ground crew equipment alongside

    Places

Focus + Cropping

Many stories can happen within one photo. When selecting imagery or capturing new scenes, maximize each image’s potential—a macro view provides a broad scene perspective, giving context and atmosphere. In contrast, focusing closely on individuals or specific details provides a deeper emotional connection by highlighting expressions and interactions.

  • Overhead view of three colleagues working around a round table

    A wider crop provides an opportunity to show more of what is happening in a holistically.

  • Closer overhead crop of one colleague smiling at the same table

    A closer crop provides a more focused scene.

    • Two colleagues walking together and looking at a tablet
    • An engineer in a hard hat walking a field of solar panels
    • A hiker standing on a rock in front of the Golden Gate Bridge
    • The vaulted interior of a vast aircraft hangar
    • Stacked shipping containers at a port terminal seen from above
    • Looking up into the canopy of a red, yellow and blue hot-air balloon
    • The bow of a cargo ship at sea under a pink dawn sky

Color grading

Use these photos on this page as a reference to ensure images share the same visual tone. When editing images, look at our holistic library of images to ensure they feel cohesive. Our images are warm, but not too warm. Lighting should be bright and direct, often with a bright flash, to create clean, crisp shots with plenty of contrast. Skin tones should always look natural.

  • Two colleagues working at a desk in front of a colourful bookshelf — ideal image

    Do Ideal image

  • Two colleagues working at a desk in front of a colourful bookshelf — too cool

    Don’t Too cool

  • Two colleagues working at a desk in front of a colourful bookshelf — too warm

    Don’t Too warm

  • Two colleagues working at a desk in front of a colourful bookshelf — too much contrast

    Don’t Too much contrast

  • Two colleagues working at a desk in front of a colourful bookshelf — flat

    Don’t Flat

  • Two colleagues working at a desk in front of a colourful bookshelf — color-washed

    Don’t Color-washed

Watchouts

Don’t
  • A posed studio portrait of a man resting his chin on his hand

    Don’t pick images that are clichéd or overly stock

  • A high-fashion portrait of a model in a wide-brimmed hat under coloured light

    Don’t show unrelatable people

Don’t
  • A cluttered desk covered in monitors, cables and paper

    Don’t show scenes that are “too” messy, they lack focus.

  • An almost empty white table styled with a single plant under a wall lamp

    Don’t show scenes and objects that seem overly organized or curated.

Don’t
  • A portrait pushed to heavy green and cyan tones by a filter

    Don’t apply heavy filters to photos

  • The same portrait converted to black and white

    Don’t use black and white photos

Need brand support?

If you have a question, email us at marketing@stardog.com