Stardog’s CEO Michael Sachse was recently featured in an article by American Express exploring what your business data can really tell you.
Data-driven decision making is the backbone of every competitive business, yet to truly unlock value from data analysis, you need to first understand what all your data can tell you. One area where this is particularly important is in businesses seeking to make a 360 degree view of their customers’ experience.
Sachse explains that while a ‘customer 360’ data model is a top priority for many companies, the challenge is not sourcing the information itself, but getting the data to work together. For instance, unstructured data, hidden in systems like email, social media and even chatbot logs, include troves of valuable insight, but it is often overlooked because of its unrecognizable structure that’s difficult to unify. According to the Stardog CEO, to succeed you can’t continue to neglect these data points and the valuable insights they might unlock. The trick is to figure out where the connections may be, and having the flexibility to understand what lessons you can learn from data.